Research / Audience

MONEY Magazine Reaches the Ideal Audience

 
Reader Profile MONEY
(Index)
Source: 2015 Fall GfK MRI
TOTAL ADULTS 5,565
MEN 64.8%
WOMEN 35.2%
MEDIAN AGE 52
GRADUATED COLLEGE + 180
HHI $150,000 + 215
PROFESSIONAL/MANAGERIAL 145
 
AFFLUENT INFLUENTIALS MONEY
(Index)
Source: 2015 Fall GfK MRI
$1MM+ NET WORTH (HH) 1,280
HHI OF $250,000+ 294
 
BUSINESS DECISION-MAKERS MONEY
(Index)
Source: 2015 Fall GfK MRI
BUSINESS DECISION-MAKER 156
OWNER-PARTNER or C-SUITE 127
FINANCE DECISION-MAKER 204
 
BIG SPENDERS MONEY
Source: 2015 Fall GfK MRI; BN=Billion
SPENT IN THE LAST 12 MONTHS
AUTOMOBILES $106 BN
VACATIONS (DOMESTIC + FOREIGN) $10.6 BN
HOME IMPROVEMENTS + REMODELING $5.8 BN
CONSUMER ELECTRONICS $6.8 BN
 
ACTIVE INVESTORS MONEY
Source: 2015 Fall GfK MRI; BN=Billion, MM=Million
TOTAL VALUE OF SECURITIES OWNED $272 BN
NUMBER OF INVESTMENT TRANSACTIONS (LAST 12 MONTHS) TOTAL VOLUME 14.8 MM
(Index)
ANY INVESTMENT $150,000+ 1,297
ANY INVESTMENT TRANSACTIONS, PAST YEAR 1,340
TRACK INVESTMENTS AND TRADE ONLINE, PAST MONTH 2,594
USED FINANCIAL ADVISORS/BROKER, PAST YEAR 706
INVESTING FOR THE FUTURE IS VERY IMPORTANT TO ME 2,901

MONEY.com Demographic Profile

Target MONEY
Source: comScore March 2016
Median Age 41
Median HHI $87,952
Male 62%
Female 38%
Millennial (18-34) 37%
Have Children 52%

Last modified: June 21, 2016

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